Through this partnership, we are providing reproductive care, education and support to existing and former athletes from AFL, cricket, soccer, basketball, netball, rugby league and hockey.

We are extremely proud to be able to help our Australian athletes and provide this much needed support and care. During the year, we also continued to deliver professional education and advice to thousands of other prospective patients in the comfort of their home through our virtual patient webinars and retreats.

FY23 also saw Monash IVF launch its latest brand campaign – What it Takes, together. This campaign was a wonderful opportunity to bring together our real patients, employees and doctors and showcase why patients should choose Monash IVF Group as their fertility provider.


1.4% growth in market share across our key markets

12% growth in new patient acquisition

4.3% growth in returning patients

Marketing Drivers of Growth

  • Brand Differentiation
  • Patient Acquisition
  • Lifecycle Engagement
  • Marketing Effectiveness

We also launched our egg freezing campaign which performed exceptionally well, resulting in an 14% growth in egg freezing cycles over the 12 months.

Brand and Marketing

With the help of our specialists and patients, we also captured 64% of Australian media mentions in FY23 against our competitors across TV, radio, print and online news and reached a cumulative audience of 120 million people.

Our integrated marketing programs delivered a robust patient pipeline during FY23, and resulted in increases in market share in key markets of 1.4%.